01
Capture
You take a photograph, or choose one you already have. Nothing new to learn, no shoot to book.
A digital memory studio for the first years
Beautiful memories of the moments that matter.
TenderShots turns the photographs you already have into memories worth keeping. Better light, truer colour, the right words, and your baby, exactly as they are.
Kitchen light, 7 pm → TenderShots
Parents already capture the moments. We help them keep them.
10,000
photographs in the gallery
The camera roll
Your phone remembers everything.
A newborn can have hundreds of photographs within the first few weeks, and thousands before their first birthday. More photographs, though, are not more memories.
Somewhere in there
is the first smile.
Between screenshots, receipts, forwarded messages and forty photos of the ceiling. Still in your phone, but its meaning has gone missing.
The curated layer
The gallery stores everything. TenderShots preserves what matters.
Ten thousand photographs in the gallery and a hundred and fifty TenderShots is not a problem. That is the product working.
Feature 01 · Make it beautiful
Your photograph, on its best day.
No sliders, no jargon. Just: make this beautiful. TenderShots reads the photograph and corrects what the moment deserved, and nothing else.
- White balance. Removed a cold blue cast.
- Light. Brightened the mid-tones by +0.7 stops.
- Highlights. Recovered the brightest areas.
- Contrast. Added a gentle depth.
- Colour. Vibrance +22%, skin tones protected.
- Noise. Cleaned the grain of low light.
- Detail. Sharpened fine detail, gently on faces.
Structure preserved: 99.8%Try it on your own photograph
The TenderShots promise
Make the photograph better. Never make the person different.
Many AI photo apps are built to transform. They can make a beautiful image, sometimes at the cost of the person in it.
A beautiful photograph is not valuable if it no longer looks like your baby. We are enhancing memories. We are not manufacturing people.
Sunday afternoon
Just us boys
Protected
Protected
The TenderShots Standard
Baby A must still look like Baby A.
Protection is part of the product, not a technical detail. You can see what is locked, and what TenderShots is allowed to touch.
Protected
- Identity
- Face
- Body
- Age
- Skin tone
- Physical characteristics
- Pregnancy appearance
- Hands and feet
Editable
- Lighting
- Background
- Colour
- Atmosphere
- Decorative elements
- Typography
- Composition · Environment
How it works
From photograph to memory.
When you open TenderShots you don’t see fifty tools. You see one question: what moment would you like to make beautiful?
02
Create
TenderShots enhances it: light, colour, clarity. Or, in Create mode, imagines it somewhere new.
First smile3 monthsWith GrandmaSunday
“She laughed at the dog. We all did.”
03
Contextualise
Why does this photograph matter? A date, a milestone, a name, a feeling. A sentence is enough.
04
Preserve
It joins a collection: My Pregnancy, The Day You Arrived, Your First Year. The gallery keeps everything; this keeps what matters.
Kofi · 14 June
First steps
He did it! Six whole steps 👣
Grandma: I can’t stop looking at this
Shared privately, to the family group
05
Share, or keep
Send it privately to the people who matter, or simply keep it. Nothing is public. There is no feed.
Feature 04 · Milestone Maker
Every month, a page of the story.
Add a name, a date, a few words. The photograph becomes both a beautiful thing to share and a record of the journey.
Make a milestone card
Not every important moment is a milestone. Memory cards are for the ones you might otherwise forget.
Two modes, never confused
Documenting reality, or imagining it.
Memory
“Keep this moment beautiful.”
Create
“Imagine this moment differently.”
Create mode is for play.
Storybook, Teddy Bear World, Little Astronaut, Winter Wonderland. Faces are found first, and kept clear: the world changes, the child does not.
Open Create mode
Feature 07 · My First Year
A thousand photographs. One story.
TenderShots builds it as you go, chapter by chapter, from before you arrived to the first birthday.
01
Before you arrived
Pregnancy memories.
02
The day you arrived
Birth and hospital memories.
03
Your first days
Coming home, and the early newborn moments.
04
One month
The first milestone.
05
Three months
Growth and development.
06
Six months
Halfway through the first year.
07
Nine months
New experiences.
08
One year
The first birthday.
Feature 08 · Memory Stories
A photograph captures what happened. A story says why it mattered.
Photo+Date+Story+Design= a memory
Write the story of a photograph
Tuesday · 14 March · Day 3
The day you came home.
We had been waiting for this moment for nine months. Your dad wouldn’t stop smiling. Neither of us slept, and neither of us minded.
Privacy by design
Your memories belong to you.
These are some of the most personal photographs a family owns. Privacy is part of the product itself, not a setting.
In this preview
Every edit happens on your device. Nothing leaves it until you choose.
The enhancement and face protection run in your browser. Keep a memory without an account and it stays on this device. Keep it in your account and it’s stored encrypted, visible only to you, so you can see it anywhere.
How we handle photographs- Photographs private by default
- No public baby profiles
- No public feed
- We never sell photographs
- Clear consent before any model training
- As little image data kept as possible
- Location and camera metadata removed on export
- A plain explanation of how photographs are handled
A Neonatal DAO product
Knowledge, care, and memory.
TenderShots is a consumer brand in its own right. It also sits beside the rest of Neonatal DAO’s work, around some of the most important stages of human life.
- RHOUnderstand the evidence.Research and reproductive-health knowledge.
- AskNeoMake better decisions.Consumer health guidance and care navigation.
- Neo CareSupport the professionals.Professional healthcare infrastructure.
- TenderShotsPreserve the moments.Family memories and early-life experiences.Open the studio
